Toshiba later revealed that they lost about $986 million on the format's failure. Shipments of HD DVD machines to retailers were reduced and eventually stopped by the end of March 2008. The company cited 'recent major changes in the market'. On February 19, 2008, Toshiba announced plans to discontinue development, marketing and manufacturing of HD DVD players while still providing product support and after-sale service to consumers of the format (including firmware updates). Finally, retailer Wal-Mart announced that it would be supporting only Blu-ray Disc by June 2008. This was followed by news of Netflix phasing out support for the format, and Best Buy's decision to recommend Blu-ray Disc over HD DVD in its retail locations and to remove HD DVD players as part of its ongoing 'HDTV advantage' promotion. publicly announced it would stop supporting HD DVD by June 2008, and the company would release HD titles only on Blu-ray Disc. On January 4, 2008, citing consumer confusion and indifference as a reason for lackluster high-definition software sales, Warner Bros.
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